What Is the Future of Social Media? – eMarketer

“Advertising—which some might say has already failed as a business model for social media companies—will not be the primary revenue driver,” said Ms. Williamson.

Online Social Network Advertising Spending Worldwide, US vs. Non-US, 2008-2011 (millions and % of total)

Instead, the strongest business models in the future will incorporate analytics, as social media becomes truly integrated into all marketing efforts. In addition, TV will become more social, as will search.

Location will become more important to social media, and brand monitoring will increase in sophistication so that companies can begin to understand the “why” of consumer chatter as well as the who, what and when.

“Naturally occurring conversations will be utilized in product innovation and design, and companies will create incentives for people’s attention and engagement while repurposing and analyzing content and engagement in new ways that will deliver valuable input.”

—Ravit Lichtenberg, founder and chief strategist, Ustrategy.com, in an article in ReadWriteWeb.com, December 11, 2009

Posted via web from ennome’s social media content aggregation blog


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