3 Brand Marketing Trends That Will Continue in 2010 looks at what is already going on and the three directions are:
- Brands Must Become More Social Online
- Shift in Value Perception Creates Opportunities for Brands
- Community Building is Now a Priority
3 Web Marketing Trends That Will Accelerate in 2010 looks at measuring, mobile and integrating offline with online.
- A Shift in Web Properties to Blend Online With Offline Campaigns
- New Measuring Matrix: Hybrid Measurement
- Marketing Platform Extends to Mobile, Social, and Local in Real-Time